ROYAL ARTS VISIONS; SAMEERA AL YOUSEF

Born in Medina and trained as pharmacist, Sameera Al Yousef discovered her passion for fashion in a very familiar, beautiful environment : her own birth place with its tribal traditions , ancient customs of the huge Saudi Heritage .Inspired by her ancestors way of life, the old times in tends middle of the sands, the colourful textures of the Saudi embroidery, all the historical details of the mud houses , traditional villages and the women's beautiful veils and jalabyas, Sameera Al Yousef started a marvelous cultural journey trough the source of her inspiration , together with her relative, the famous contemporary artist Mohammed Farea.
As a writer I'm always ready to discover and present unusual artists.

Sameera the Saudi Fashion designer and Mohammed Farea, the painter, are in fact the perfect artistic team to shape the modernism of the Saudi Fashion industry.
Colours, structures, forms, fancy textures, all this amazing mélange of creativity and visions are ready to bring the Saudi fashion collections to the European red carpet of art and culture.
Sameera Al Yousef ‘s collections, haute couture, bridal or ready to wear are not only very modern, architecturally created for the nowadays society, but very glamorous too, gifted with a traditional , ancient flair, perfectly adapted to our times.

Sameera and Mohammed Farea are the cultural ambassadors of the Saudi heritage, bringing to us not only Saudi art and culture but a real message of beauty and friendship worldwide.
Sameera Al Yousef creates Fashion as a love letter written from the heart’s of the beautiful city of Medina for all of us who are ready to discover the unique talent of two contemporary artists and not at the end, the amazing Saudi heritage so much diverse, impressive and still unknown.

Monica Mergiu