ARCADIA YACHTS
SIGNS PARTNERSHIP AGREEMENT WITH
PBYACHTING
Confirming the yard’s desire to collaborate with the finest professionals in the industry and make its mark in key yachting spots such as the Côte d’Azur, Arcadia Yachts enters into a partnership with PBYachting, the dealer that has been distributing some of the world’s top yacht brands in France and Monaco for thirty years.
The shipyard with views of Capri and Sorrento, which has been innovating the yachting industry for years by proposing a new on-board wellness experience, signs a partnership agreement with PBYachting, the storied French dealer that has been working successfully on the market in France and Monaco for the last 30 years. PBYachting is regarded as a key player in the international yachting industry and on the Côte d’Azur in particular. The agreement is driven by the desire to promote Arcadia Yachts’ new direction, which is focused on the combination of wellbeing and intimate contact with nature introduced with the A96, and to offer impeccable assistance to customers throughout the “ARCADIA” experience, from pre-sale negotiations to vital after-sale assistance.
Francesco Frediani, Arcadia Yachts CCO, commented: “The Côte d’Azur has always been a very important market for our shipyard, with about 20% of our boats sold to French owners or with their main harbour on the Côte d’Azur right from the outset. Awareness of Arcadia Yachts is very high in this area, not least because of the secondhand and charter markets. The interest we’ve seen over the last twelve months has encouraged us to strengthen our sales and customer support strategy by identifying new forms of collaboration, and PBYachting is the ideal partner in terms of image, history in the high-end market and the ability to connect with owners and other professionals. Right from the upcoming Cannes Yachting Festival, this collaboration will further strengthen our image on the Côte d’Azur.”
Philippe Blattes, founder and CEO of PBYachting, added: “Arcadia Yachts is a brand that has made yachting history in recent years. The yard’s boats have clearly inspired latest generation yachts and the brand was the first to launch the concept of slow yachting, respect for nature, the use of solar panels and high-efficiency hulls at cruising speeds of 14-16 knots. And the A96 has wowed the market with the space management and level of service offered on board, but first and foremost with the choice of materials and finishes. I’m confident that owners looking for outstanding products and genuine, sincere relationships for the construction of their dream yacht will appreciate the experience offered by our two brands.”
The new partnership will be operational right from the upcoming Cannes Yachting Festival, where Arcadia is showcasing A96, A85, Sherpa 80 and Sherpa 60, and the Monaco Yacht Show, where the A96 will be back under the spotlight.
ROYAL ARTS VISIONS; ARCADIA YACHTS