ACQUA DI PARMA
THE MULTICOLOR UNIVERSE OF
INDIA MAHDAVI
THE MULTICOLOURED UNIVERSE OF INDIA MAHDAVI MEETS AND REINTERPRETS THE CODES OF THE ITALIAN HOUSE AND ARCHITECTURE, SUPPORTED BY THE EXCELLENCE AND EXPERTISE OF THE MASTER GLASSMAKERS OF MURANO
The Holiday Collection by Acqua di Parma is revealed around a score that skillfully mixes colorful notes and joyful moments, imagined by the famous architect and designer India Mahdavi. A journey synonymous with emotions during which India Mahdavi revisits the classic codes of Italian architecture by bringing together in each of her creations her colorful universe with the excellence and know-how of Salviati, the historic furnace of Murano founded in 1859.
Tartans, marbling and polka dots, inspired by Italian architecture, thus take center stage, adorning Murano masterpieces, limited edition objects, holiday fragrances and gift boxes. These patterns are the real guiding threads of the new products, interpreted by details and prints on glass. Highlighting its colorful world, enhanced by the legendary work of Murano glass artisans from Salviati, this interpretation of the classic codes of Italian architecture by Mahdavi comes to life in a breath that is both playful and refined.
The star of the Collection is the limited edition series of Murano Art Glass Bottles inspired by the Maison’s iconic Art Deco bottles, designed to accompany the Acqua di Parma fragrance experience in a generous 180 ml format. Five colours and three patterns come together in a series of 12 distinct bottle designs. Using Salviati’s traditional techniques perfected for over a century, these numbered bottles, adorned with delicate coloured glass details, capture the authentic essence of Murano’s Venetian tradition. Each piece bears subtle variations that make them truly unique.
The Holiday Collection is a joyful and intense explosion of festive motifs and emotions, adorned with gift boxes resonating with the House’s fragrance ranges. Presented in boxes beautifully adorned with gold leaf motifs symbolizing the Holiday Season, these exclusive selections are designed to embody the art of giving: Bosco, Panettone and Caminetto candles and diffusers, adorned with lively and golden marbling, tartans and sprinkled motifs, promise a festive season of color and optimism.
Bosco is inspired by the fresh air of the forest, the captivating scents of fir trees and the green appearance of frosted pine needles, mingling with the invigorating freshness of eucalyptus, enhanced by the warm contrasting notes of cloves. Caminetto evokes the burning flames of a roaring fire, brightened by notes that unite with the warm incense and enveloping touches of amber, while Panettone conveys the iconic scent of the traditional Milanese festive dessert loved around the world. A coveted holiday bestseller, the Maison’s annual Advent Calendar is presented in a shimmering, gold-patterned artisanal box, offering an exciting discovery, day by day, of the magic of Acqua di Parma throughout the Holiday Season.
This encounter between Mahdavi’s iconic humour and elegance, the beauty of Italian craftsmanship, Acqua di Parma’s Arte di Vivere and the Holiday Collection is an invitation to welcome the Holiday Season with a sense of wonder and joy.
INDIA MAHDAVI
Architect, designer and scenographer, India Mahdavi is based in Paris. Founded in 2000, her studio is known for the diversity of its international projects that explore the fields of architecture, interior design, scenography, furniture and object design – all in one and the same street, rue Las Cases.
India Mahdavi is renowned for her ability to create unique spaces, combining a modern sense of comfort and elegance with color and humor – a transcultural art of living. Polyglot and polychrome, India Mahdavi has become a true signature that is discernible thanks to her singular universe that is at once joyful, cosmopolitan and sophisticated.
ACQUA DI PARMA
A symbol of Italian refinement, Acqua di Parma perpetuates a heritage of over a century, combining traditional craftsmanship with modern design. Initiated by Colonia, the House’s iconic fragrance, thanks to the vision of Baron Carlo Magnani, Acqua di Parma is the very essence of the dynamism, modernity and singularity of modern life. Intended for the personal use of the Baron and a select number of close friends, this original composition is a permanent invitation to a resolutely innovative Art de Vivre, as well as to an existence full of vitality and light.
ROYAL ARTS VISIONS; ACQUA DI PARMA THE MULTICOLOR UNIVERSE OF INDIA MAHDAVI